Veronica Dyer is an artist and designer combining visual practice and systems thinking — civic, climate, arts, and nonprofit.

Brands and Identity

I create visuals and brand language from the ground up and work with existing brands to add artistry to spaces, products, and merchandise.

Water canteen featuring the branded stickers for Citizen Kid, a Hamilton indie toy shop client who has worked with Veronica Dyer for rebranding design, e-commerce website build, maintenance, and merchandise
Branded card with the icons and wordmark of the Bay Area Climate Change Council, a Hamilton and Burlington collective impact client who has worked with Veronica brand identity design, and website build and maintenance
Illustrated brand card for Madam Hippo, a Hamilton indie embroidery and fabric arts client who has worked with Veronica Dyer for brand identity design and e-and commerce website build
Tote bag featuring illustrations for Arties sandwich shop, a Hamilton indie food market and to-go lunch counter client who has worked with Veronica Dyer for illustration and merchandise

Artwork

I practice visual arts using unconscious and automatic drawing and illustrate in ink, gouache paint, and digital painting. My works are available to gallery and for sale as prints.

Piece titled Look Twice, gouache and pen on paper – from series Inktober 2019
Zine titled Colour Me 2019 – overprint poster
Piece titled Drew Struzan Homage, gouache and pen on paper – from series Inktober 2019
Piece titled Dani Miller, gouache and pen on paper, framed – from series Inktober 2019

Clients include:

Logo of the Art Gallery of Hamilton (AGH), a client who has worked with Veronica Dyer for identity design and website build
Logo of Goodwill, a client who has worked with Veronica Dyer for rebranding design and website build, maintenance, job board creation, and event registration technology
Logo of the Canadian Federation of Library Associations, a client who has worked with Veronica Dyer for illustration and document design
Logo of Hamilton Economic Development, a client who has worked with Veronica Dyer for illustration and document / report design

Art Gallery of Hamilton

Artful Moments, Identity and Web

Goodwill

Identity and Web

Canadian Federation of Library Associations / Fédération canadienne des associations de bibliothécaires

Design and Illustration

Hamilton Economic Development

Design and Illustration